It's a local thing...
The only way (we) small businesses can gain ground on the big guys is by coming together and making it happen ourselves. With a little investment, we can partner together to make our marketing go even farther. Local Proud is a grassroots effort that combines traditional advertising with new media like internet, video, social media, viral and more. The goal is to make our community more aware of the locally-owned businesses and be more conscious of how they spend their money.
Local Proud is a simple, yet effective way to make a difference in our local economy. By promoting your business alongside other locally-owned businesses, you stand a greater chance at survival against the multi-million dollar budgets of national chains. Not that we are against the big box stores - they have their place in the local economy as well. But we need businesses like you to keep the diversity and unique character strong.
Resist the temptation to cut your advertising budget. Even in challenging economic times you must continue to seek new customers and build a loyal following. This is crucial to your survival. Local Proud is just another part of your overall strategy and is a great, affordable addition. The best part of the program is that it is "businesses helping businesses" - you benefit from all the other local companies in the program because they are all distributing Perks cards to potential new customers.




